In the mean time I think you have to work pretty hard to make the NBA lose money
Why? When you only have 42% of revenue to pay for all expenses beyond the players, I don't think it is very hard to lose money at all, considering the amount of overhead involved.
This is the thing. The owners are trying to tell us that if the players just go down from 58% to 54% or something like that then suddenly the extra 4% or 6% is going to make all the difference and these 23 dirt poor teams are suddenly going to be profitable and the league will be in better shape yadda yadda, and that basically for the entirety of Duncan's career the league has been in drastic shape..........I'm just not buying that. They weren't going out of business even last time when they were handing out $99 million contracts to the Juwan Howards and didn't have a rookie scale. There's no reason they should be going out of business this time.
The question isn't whether they are going out of business or not. Even Stern is not claiming that. The question is whether they are making money.
The NBA is a business. It is a billion dollar business. If a business that brings in $3 billion a year in revenue cannot make significant profit, then there is something wrong with the system. Collective bargaining is an opportunity for them to fix the system so that the business can be as profitable as it should be for everyone involved, not just the players.
I see what you're saying and I guess that could be true. Nevertheless last time they said the same thing. Now they're saying it again. In 12ish years they'll say it again. They have to be careful what they wish for because if they bring salaries in line with say Euro salaries there will be no real reason for a player to stay in America. Certainly not when they could expand their brand in Europe or some other place.
Oh, I agree. Although I don't think they are anywhere close to being in line with Euroleague salaries...at least on average. I think, even with their lowball offer, their salaries will still be the highest in pro sports, and significantly higher than any other basketball league in the world. But that is absolutely something they need to be cognizant about in these negotiations.
As for what happens in 12 years...I think the reason these agreements only last for X amount of years is because things change, plus, it is hard to see the loopholes that far in advance.
I think a huge reason for their current stance is having to do with dramatic changes to the economy, and the sports landscape with new technologies, and they are accounting for those in the negotiations. At the time of the next CBA negotiations, they will look at the landscape at that point in time and determine what the best course of action is.
Each time they will learn lessons and the system will get better. And if it gets too strong towards one side, it will be corrected the next time around.
I just don't think the fact that they keep changing things based on the current situation is any thing that should be held against them.