In the mean time I think you have to work pretty hard to make the NBA lose money
Why? When you only have 42% of revenue to pay for all expenses beyond the players, I don't think it is very hard to lose money at all, considering the amount of overhead involved.
All the more reason they should be cutting their spending. A lot of that money beyond the salaries goes to benefits for the players. Let the players keep their money, take away some of the unnecessarily luxuries, and if the players want they've got more than enough money to pay for those things themselves.
Were you the one that brought up the example that in the future, owners are going to be losing even more money as technology encourages fans to watch from home rather than going to the arenas and spending money? Isn't that all the more reason spend less money on arenas and the like?
42% of all that money should be enough for them to make money themselves. Upping that to 55% is pretty ridiculous, and would allow them to continue spending irresponsibly. If they weren't giving out stupid contracts and were only getting a small percentage of the BRI, then I'd be in favor of giving more back to the owners, but neither of those are the case. They've proven they'll spend the money if you give it to them, and I don't see how giving them more money is a smart long-term solution.
The sooner the owners get their offer back down under 50%, the closer we'll be to ending the lockout. They're not going to be able to get that and a hard cap.