And you said it yourself. The word "long term."
But here's the issue with the "long term."
Fans don't always think long term. Let's say the entire season gets locked out. Or let's say the season starts late (January or February.)
By then, who is to say that fans will come back. They'll just jump on someone else's bandwagon.
How does it benefit me as a consumer to return to watching a product after that product has jaded me by shutting me out from watching games?
Sorry but the idea of possibly waiting until January or November 2012 to return to watching basketball just doesn't sit right.
Maybe a lockout helps the owners, but how does it benefit me as a fan?
Say this strike cost us some games, but at the end of it the owners and players reached an arrangement that really brought parity to the NBA - no superteams, no tanking, and any team can beat any other team on any given night. Rather than watching Miami, Chicago, Boston and LA lay waste to most of the teams in the league, most games would be very competitive.
Would that be worth the wait?
People act like this is all about profit and stealing another billion from the other group. A lot of that is going on, true. But remember that there are some decisions to be made that will greatly affect the product they put on the court. They're in position to make positive changes to the landscape of the NBA, to the way teams are built and managed. I can't fault them if it takes them a lot of long, hard days shouting at each other to get that done. Of course, having said that I will be fairly judgmental of the final product that comes out on the other side - if they don't do anything that improves the NBA, fans will have every right to be upset.
My problem isn't with the lockout itself, or even the hardline stances that each side has taken. It's that there's no movement. They aren't even talking, and right now every day that passes isn't progress, but waste.