I already pointed that out, and I know that takes place. At no point did I attempt to say that it doesn't, but this strikes me as a bit more of an obvious sign that ESPN is, kinda pitifully, attempting to help out their favorites a bit.
Fact is, if I were in the media, there is more excitement in the Miami Heat advancing, than there is for a team like the Celtics, and because of that, a lot of those in the media would like to see the Heat advance all the way to the finals. I think that's the calculation that ESPN are making, and they are hoping an article like this helps along the way.
Not like it will, because at the end of the day, you still have to go out there and play the game, but I don't like it is all. 
Call me crazy, but I still don't like it.
Why do we as Celtic fans always think that the Media is against us, and the League is against us, etc etc?!
How is there necessarily more excitement in the Heat advancing, than us? The way I see it, there is just as much, if not MORE excitement from us advancing. First, assuming everything plays out as it should, the ECF would be us vs the Bulls. Doc vs Thibs. Rondo vs Rose. KG vs Noah. There is plenty of storyline there. Then after we win that series, it would hopefully be the Lakers. Do I even need to explain? Last season it was like record setting TV ratings for the Finals.
Also, yes, a few years ago the Kobe - LeBron showdown was being hyped up, but what happened? LeBron skipped town on Cleveland, and went to Miami. Now most of the country hates him, and could care less. I think ESPN did a poll the other day, and like 60% of the country wanted the Celtics to win the series.
Finally... You think anything that ESPN writes as far as strategy the Celtics have is something the Heat don't ALREADY know? You think LeBron goes on the Heat Index (Probably does just to read about himself) saying "I wonder what stuff the Celtics are running now?"
Get real.