I have to say that I'm encouraged by the replies on this thread as opposed to the "thoughtful" responses on the ESPN comment page for this story. There are actually people on that board claiming the firing is an attack on the first amendment, because apparently every American citizen is entitled to a job at a car dealership.

Glad to see us CBers seem to have more common sense about these things.
It's not like he was asking the guy to put on a Bears tie, just asked him to take his Packers tie off. Bottom line, your boss asks you do something 5 times, and you say NO 5 times, you're fired. Goodbye, have a nice life.