I agree they need to get more consistent with this. But lets give it time. Habits need to be broken, and they need to feel out where this is really going to land.
I actually have not had a major problem with it so far in the regular season. I think in the first game, they did a good job of letting both teams react a bit, but also both teams were more restrained than they have been in the past. Last game, the only issue came after Nate's dropkick. I will give the ref a pass for having a quick trigger on Shaq. For one thing, we don't know what he said, but also, he needs to be able to see that those are the times when the refs are going to be super sensitive.
If they go back to what they were doing in the preseason, then I will have an issue...but I think things have been reasonable so far in the regular season.