My theory is that the refs are going to give one (or two) of these techs early in these marquee games, in order to send a message. In order to do that, they will choose a roleplayer (don't want to pile up techs on stars, in case they approach the limit later in season), on the visiting team (less backlash from fans), and make them the martyr for the night.
I don't know whether it will work or not, but it is certainly going to give the players association a strong case, if they want to sue the league for the fines they are handing out based on the whims of the refs.