I'll just throw into the discussion that I got an NBA All-Access e-mail yesterday letting me buy single-game tickets "early" league-wide, but there were three teams for which these "pre-sale" tickets were not available: Celtics, Miami and Fakers.
The Cs are in the ultimate seller's market. If they had "blown it up" this offseason, it would been very different, financially. Easy to see why Wyc was willing to open his wallet, signing-wise.
Agree with Moiso that unless your seats are good, you actually get a better view on TV.