Exactly, Surferdad.
I really don't understand the logic in giving the Finals MVP trophy to a player on the losing team. Seriously, how "valuable" is this player if the team still lost? Sure, Kobe often makes more of an impact and scores more points than most others on the court, but that only matters if the team wins the game. It's only stats if his team doesn't win, so where's the "value" in that? If he can't elevate his team enough to win the series, then I don't believe that he deserves to be MVP.
As far as what Celtic would deserve the trophy, I honestly don't know. For a team that embodies the ideal of TEAMWORK, awarding an individual player would almost cheapen what they've accomplished, don't you think?