If I was going to start a competing pro basketball league during the 2011-12 lockout season, I would emphasize good officiating, and promote the fact that the new league's officiating was good.
Stern thinks that officiating doesn't matter, because ALL the little dirtball cares about is the bottom line. In fact, he has actually turned the officiating loss center into a profit center, because the fines the NBA charges to frustrated players and coaches approximate the cost of the officiating budget. (Note: this is just a guess.

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It'd be hard for an upstart league to compete with the NBA in terms of player talent, but EASY to kick the NBA's butt in terms of the integrity of the games. Nice job, Little David and lapdog Stu.
