This is about image and backlash... Truth is, David Stern could probably care less. But when this thing started to take legs, well, he probably felt the pressure to do something. And if he does nothing, then any owner or GM sitting in the stands would do this now...
So Danny set a precedent and the furor felt it had to be stopped...
This is nothing more than the feminization of sports... 20 years ago nobody would care, but now this matters because the towel union filed a grievance for being tossed in the air against their will...