Let's put it this way. In '08 there was a LOT of National Media attention on the Celtics. And it was great and well-deserved. Tons of talk about being a TEAM, how great it was for KG, Ray, PP to win a title, and how incredibly intense KG was, and how suffocating the defense was...
...On the flipside, I'm sure the rest of NBA fans were as fed up with that as those around here are of Lebron. They'd see KG as an annoying bully, Pierce as a spoiled whiner, and they probably saw a billion fouls committed by that stifling D that were not called, and probably said all sorts of things like "sure, Stern wants to see those guys win before they retire," "Sure, Stern wants the old Celtics-Lakers matchup to drive up ratings," and "Sure, if OUR teams were allowed to play D like that and get all the calls, WE would win too!"
Well, guess what. Calls are missed. But the calls missed are proportional to how good players are. Worked for us great in '08. How many fouls did Pierce draw by throwing his body into contact or shifting a little sideways that made opposing fans scream at the TV? How many blocks did Perk and KG have that elicited similar reactions? Great players MAKE the game hard to ref, not by being famous, or selling tickets, but because by being better than other players they put themselves in positions where the Defense is on their heals, out of position, in the air without a plan, and beat defenders to a spot so that the only choices are: allow a good shot, or foul. Or they get a defender in the air or committed to a spot but beat them to that spot, so it has to be a foul. That's it.