This article is the reason why I think Simmons is the 'Sheed of the sports writing world. The guy went from being the outsider fan who wasn't afraid to blast the big dogs (Kobe, Manning, etc) to just writing generic, bland stuff and becoming a part of the NBA overhyping machine.
I mean, if you could pick a celtics topic to write on (or to ask your favorite columnist to write on), and you had 4000 words, tons of resources to do research, and access to most people, would you basically rehash the same old Sheed bashing that you could read any night on this or other forums?
The fact that he is spot on is beside the point. It's a lazy column about a lazy, self evident topic.