It's just a marketing ploy aimed at selling more jerseys, IMO
The throwback LeBron jerseys suddenly become more expensive and retro
The new jerseys fly off the shelves across the nation
Nike goes nuts promoting it and sell more Nike LeBron 23 and 6 stuff
And on and on it goes until LeBron is nearing the end of his next contract and he suddenly needs to change numbers again, this time because of.......................
Well, he'll think something clever up but rest assured, it will all revolve around selling more LeBron paraphernalia