If he wants to play there, or anywhere, so badly just to win a championship, why doesn't he accept the vet minimum, or something well below his market value, for a contract? He's making plenty with endorsements.
I think the way this went down is:
LA Beat writer: Come on Lebron, how cool would it be to play in LA?
Lebron: Cool, I guess. I like the beaches. In Cleveland the river catches on fire.
LA Beat writer: Yeah, plus, is there any other coach who spells success like Phil Jackson?
Lebron: I'm pretty sure most coaches spell success the same...well except for Vinnie Del Negro. He only uses once 'c'.
LA Beat Writer: Well you want a ring don't you?
LeBron: Yeah.
LA Beat Writer: Well Phil has lots of rings.
LeBron: Yeah, he does.
annnnnd poof! Story!