I agree with some of Simmons' points on fixing the NBA itself and enjoy his writing for the most part.
One problem I have his article is that he is a "people's writer" meaning his arguments are on behalf of the people. He writes about the NBA as if it's some sort of public service to make it as cheap as possible for the fans while putting a good product out there. No. He acknowledges that the NBA is a business, yet he ignores it in his arguments and logic. There needs to be absolutely no rule about when a team can or cannot raise ticket prices. There is only 1 rule when a team should increase or decrease ticket prices. That is, when the equilibrium between the team's supply and demand curves makes them more or less money. Simple as that. That is the ONLY rule a team should follow because an NBA team is a business and it's objective is to maximize profit. Anybody who decides he or she can write about a business, IMO, should have at least some understanding of the basics of Microeconomics 101.
Do I wish that the celtics didn't raise my season ticket prices? Of course I do. But I understand it is a business and they need to maximize profit. If there is a waiting list for season tickets, then their prices are not set at where they need to be for maximum profitability. If one pair of Jordan's is $100, then the next pair is actually a lesser quality shoe, but priced at $110, would anybody complain or make an argument against it? No, because people see Jordan as more of a business and an NBA team as having more of a "responsibility" to please people. But bottom line, the NBA unfortunately is a business too and there are people will millions of dollars invested in this business and it's focus is profitability.