Way too LITTLE Pierce love ... he's hugely under-rated and under-appreciated in my opinion, and always has been, and what small recognition he received with the Finals MVP Award was way too late in coming. He carried this franchise on his back for many years by himself, and gave us die-hards the ONLY thing worth watching in those lean years.
Along with having those undefinable intagibles that people toss around, and along with being the Captain and leader of this team, he is also first on the team in scoring, first (by a huge margin) in getting to the line, first in three-point percentage, second in assists (to Rondo only), third in free-throw percentage, third in rebounds, fourth in steals, and fifth in blocks.
He could easily hog the ball all the time if he wanted to, and get more of the "superstar" numbers that he's capable of, but he is committed to making his team-mates better and putting the good of the team first, so he takes a second seat to the regular 30 or 40 point games he's able to produce, and just quietly goes about being the most successful and versatile player in green since Larry Bird.
Yet sports announcers and commentators and fans are still reluctant to this day to give him the credit he deserves. No, I seriously doubt that there is any danger of Paul Pierce ever getting "too much" love ... no way.