Repeatedly and consistently this off-season, stories have been questioning Rajon Rondo's attitude and maturity. These stories include quotes from both Danny and Doc, and more than one has said that teammates had issues with Rondo's attitude, as well.
The question is, why? Why are Danny and Doc publicly questioning their franchise point guard, who both have said is a centerpiece of the team for the next decade? Why are stories coming out about teammates hating Rondo, and failed team meetings from last season?
I see a few possible options. One, the team could be trying to desperately get through to Rondo. This weeks ESPN Insider article indicated that sometimes Rondo doesn't respond well to criticism until it's been explained multiple times. Maybe this is the team's wa of getting through to him.
Second, the team could be trying to negotiate an extension this off-season, and they're trying to counter-act Rondo's agents demands based upon his playoff performance.
Third, the team might be looking toward *next* off-season, when Rondo is a restricted free agent. Perhaps if the Celtics plant enough seeds of doubt about Rondo's attitude, it will make teams more hesitant to give Rondo a huge contract offer.
Lastly, the team may be actively looking to trade Rondo and/or is expecting him to leave. Therefore, as a public relations ploy, the team could be trying to turn the fan base against Rondo.
Honestly, I have no idea. I have no doubt that the issues are legitimate ones that need to be addressed, so I lean towards the "trying to get through to him" option. However, I'm not sure that all of this stuff needs to be discussed through the media.