SHHHH I work for a big evil company that has been going crazy with contingency plans for swine flu, "workshops" on how to take care of yourself (so THAT's how you wash your hands!) and distributing anti-flu sanitary materials.
I kind of poked around the ladder and found out it is most likely due to a government promise to assist companies that are devastated by H1N1 *if* they take precautionary measures early.
Maybe a similar situation here. Who knows what kind of experts are being brought in to tell the players not to stand next to coughing people in the snow.