My last three phones have been basic Motorolas. My whole family is currently using MotoKrzrs.
It is small, simple and easy to use. The battery life is excellent. I usually get more bars than other people in the same places. The voice quality is much better than the phones I talk to. The phone is also tough, and takes a beating. The one the Fat Kid carriers looks like it has been run over, but it works fine. The Fat Kid's Mom uses one for business, and she gets service and voice quality everywhere she goes. We rarely drop a call.
If you just need basic make/receive calls and a bit of texting, you can't go wrong. If you want bells and whistles, look for something else.