Also, i think another reason basketball in general is not covered as much as other sports is sports talk is fueled by rumors, trades, signings, ect.
The problem with the nba is with the strict cap, and the guidlines with trades, other then right before the nba draft and deadline, there isn't much happening, and because teams don't usually have alot of wiggle room under the cap, signings are generally pretty predictable.
Along with that, i've always thought there are too many teams making it into the playoffs, therefore there are very rarely any kind of playoff races besides 1rst and 2nd seeds.
Unfortunately the heading "which team will make it into the number eight seed, crappy team number one, or crappy team number two" is not very appealing.
Basketball is a tricky sport to cover, i think its best discussed on forums like these where we can get into the nitty gritty details of the team that would never be covered on television.