Phil Jackson is a mediocre coach at best, Bulls with Michael and Pippen, Lakers with Shaq and Kobe, if you can't win titles with those teams you should never get near a basketball court. As for his mind games, he has never been clever, and he has never played a mind game. I have never considered his pathetic comments, that basically boil down to him insulting people/teams/cities in an incredibly immature way to be insightful, intelligent or relevant at all.
Phil is one of those frustrating dumb people, that try to outsmart you, when the whole time you know their intentions. There are few things more annoying than a blowhard, and that's what Phil is. Being insulting and taking cheap shots is just bad form, not a mind game.