I laugh when I hear people talk about who the next Biggie/Nas/Pac is. Those guys dropped their classic stuff 10 plus years ago - hip-hop is so much different now! No one cares about a hot 16 anymore - its all about the catchy chorus plus T-Pain vocoder. 5 years ago it was all about the catchy chorus plus Neptunes beat. 3 years ago it was all about making a song you can dance too, with a catchy chorus.
As an underground hip-hop fan myself, my fave releases in 2008 have been Elzhi - The Preface, Reks (Boston artist) - Grey Hairs and J-Live - Then What Happened? These three albums have probably sold, combined, 20,000 copies to date. Illmatic, Ready to Die, 36 Chambers, Strickly 4 My - each of these classics went platinum.
So to say some Philly gangsta rapper, who can't even press one official release (im talking about Saigon), is going to be the next "King of Rap" is (pardon the pun) Ludacris. Seriously, "Greatest Story Never Told" has been promised for 5 plus years now and no major label will press it because Saigon has about as much commercial appeal as a swastika. Too short, no fashion sense, terrible actor, cliche rap topics, beats by a producer that was hot 5 years ago and as off the map as mars.. sorry folks it aint happening.
Is this a good criteria for what makes a good hip-hop artist? Of course not - but in my opinion to be the "King of Rap" you have to have the masses recognize you as the King, which is why (SADLY) the new King is Lil Weezey.
Hip-hop is dead, sadly. True fans don't buy their favorites from their local record store - instead they download from their favorite torrent site. They only people buying anymore are under 18's, chicks and club DJ's. Gee I wonder why mainstream rap sucks so much?