The only part of the article I found interesting was this:
I thought this would make for a cool column: me remembering my 1984 bedroom decor, singing Larry Legend's praises, taking potshots at Kareem and Magic, insulting Lakers fans and hitting Send.
My editors, though, objected. They claim that, of the 144 columns I've written for The Magazine, 314 have involved one of my beloved Boston teams. I thought that number seemed a bit high. We haggled. I threatened to quit. They FedExed me a resignation letter with a yellow "Sign Here" sticky on it. We haggled some more. Eventually, they allowed me to write about the biggest Celtics-Lakers rivalry myths—if I remained "objective."
I think there's probably some truth to this, masked in the jokes. ESPN must have told Simmons to quit writing so much about the Celts, Pats, and Sox. It think that's silly, because they hired him as the "Boston Sports Guy", but that's for them to work out.
However, that only excuses Simmons to a certain point, because, you see, he still has continued to write about the Celts. He's just written about them in a uniformly negative manner. Does it please ESPN's editors more if he continues to exclusively focus on the Celts, by bashing them instead of praising them?
Now, I can see why ESPN was fed up. Simmons has been mailing in columns for awhile now. I don't think it serves either party to write disingenuous articles in the name of a "reverse jinx", however, no matter how many page hits that may get ESPN.com.
(Of course, I'm still not 100% convinced that any of the recent columns were a reverse jinx at all. That's just lame. I think Simmons just couldn't take the hate mail, and retracted.)