LOL...It's easy to spend OPM. Our Government has made an art of it.
It's a business...you don't invest further in a business/team that is showing stagnant growth. When a team shows they're on the right track by over achieving, perhaps a step away from the finals and in need of a special piece, that's when you make the investment.
Not to take a wild swing or after a season of underachievement. If I were the ownership of the Celtics, I would like to see that my two best young players can play together before I pay a salary tax.
This is a frame that accepts as a given that we should care about the owners' finances.
I understand that the owners care about protecting their profit margin, but that doesn't mean we have to be cool with it.
I have no sympathy for the owners. They ought to spend as much as possible every year.
My only sympathy is with arguments that talk about allocation of team building resources. If there are advantages to team building to spending less money now rather than in the future, then that's a fair point to me.
If it's just "well the owners don't want to pay unless the team is good enough in their eyes," that certainly makes some sense, but only if you accept that the owners aren't expected to spend as much money as possible up to the point that it is detrimental to the long term team building plan.