Honestly I don't know what the future of sports media is. The current model just doesn't seem sustainable, nor does The Athletic.
Is the future just a bunch of college interns reporting on teams remotely, lots of amateur bloggers / podcasters, with a very small elite of highly paid bloggers / video commentators?
Ya, all the traffic/eyeballs is in tweets now. Rarely see the need to read most sport's related articles.
No need to pick up a paper or go to their website to read articles and to get your news and tidbits anymore, it's just spread out over several tweets throughout the day.
Travel to game/Morning shoot around - here's a couple of tidbits/thoughts from the players + who's sick, who's injured, who has personal issues, etc.
Pregame - here's some facts about the matchup, "Boston has a 6 game win streak at X arena...", "Celtics lead the league in 3P% over last 5 games...", any lineup changes, etc.
During game - here's some trends, "after 1Q, C's being out-muscled on the glass 15-7..."
Post game - some final stats and quotes. Tatum was on fire going for 35...." "After game, Player X gave [funny, salty, complimentary, humble, cocky, nonsensical] tidbit..."
I used to pick up the paper to read all those things in an article the next day. Now I get it via Twitter over the coarse of the day (and from places like here, Reddit, other forums just regurgitating what was posted on Twitter).
Guys like Bullpet provide a great service, but no longer help drive revenue. So who's paying for it?