As ESPN.com's Jackie MacMullan explained Tuesday on Arbella Early Edition, the coaching staff created problems by pushing the former All-Star.
"You hate to pick on Gordon Hayward because he was coming back from injury and he was doing the best he could, but I really think that's where it started," MacMullan said (h/t Michael Deprisco of NBC Sports). "They were force-feeding him on his teammates. Brad [Stevens] knew Gordon well. He wanted to get his confidence back." ....
"He gave the benefit of the doubt over and over to a player that wasn't ready, to a guy who had history with him, and it rankled that locker room, and it bothered that locker room," MacMullan said.
I was watching Early Edition when she mentioned this, but it's not new. Since November there were threads here that there were issues with the young guys (ie Jaylen and Terry) because they felt their minutes could have been more without Gordon taking up 20 mpg. Even though Smart and Mook were the main players who took Jaylen's starting spot from him, and Kyrie took Terry's starting spot from him, the target was obviously Gordon since his production was terrible. (I'm leaving Tatum out of it since Tatum's role actually increased, while Jaylen and Terry's decreased, and they had seniority over him). Add to that Brad and Gordon's previous relationship and it just looked like a teacher's pet issue. Perception = reality.
Though Jackie said, and I agree with her, that Brad would probably have done it for any key player who he felt needed confidence coming back after a horrific injury. And I'm sure Gordon felt the resentment...which is why he went out of his way to pass to those players (Jaylen and Terry) even at the expense of taking his own shots.
All the confluence of factors that happened last season, you could really write a case study about organizational failure about it. So many vectors that led to failure at multiple levels.