« Reply #5 on: August 21, 2018, 05:23:48 PM »
I feel like the majority Sham's and Woj's value are in their tweets, not their articles, I wouldn't be surprised if ESPN and The Atlantic grossly overpaid to get them, Yahoo might actually be making the smart business decision here. I just don't see those guys driving enough traffic compared to the value of their names.
This is astute, TP. I generate 50% of traffic for my company and i think there’s a good chance your assertion is likely. They may be getting most of their money’s worth right now as Shams looks to be #1 in the game right now and his transition is major news and a good PR / brand awareness play.
But at what price, and why can’t they make money off ads like their competitors? I’m sure the paywall has great profit potential but they haven’t effectively conveyed why their product is worth paying for in a world of mostly free content.
EDIT - Forgot to give the actual TP. Poor form.
« Last Edit: August 21, 2018, 06:01:02 PM by smokeablount »

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CsBlog 05-25 Fantasy Draft Commish, OKC:
PG: SGA (24-25, MVP, 32 MPG)
SG: Kevin Durant (13-14, MVP, 39 MPG)
SF: ?
PF: ?
C: Rudy Gobert (18-19, DPOY, 11th in MVP, 32MPG)