All part of the plan to take the Big Baller Brand global.
As ridiculous as everything is with the Ball family, I think it would actually be interesting to see if this improves their brand at all. I've heard (though just internet hearsay) that BBB has a strong following in the greater Chino Hills area. If they sign in China, Israel, or wherever, would be interesting to see if they can carve out a niche there too.
I'm not a fan of their circus act, but am intrigued by their business and curious to see what they can do with it.