Jeremy Lin is a trade asset. Inflate his numbers on an awful team, sign him to what some dumb GM might think is a good deal in one years time when the cap reality sets in, and hope to get a first round pick out of him for your work.
I would have agreed with this, and it is a well reasoned thought.
I just read this on RealGM, though, and I think Lin has found a home for life in the BK. ( I have to admit that I have a soft spot for Lin, too, as I attended a lot of his college (home) games, and he's a class kid.)
New York Post wrote:
Jeremy Lin has raised the Nets’ profile — and their bottom line
-------------
The Nets didn’t have much direction — other than possibly straight down — before Marks’ arrival. But fans have been engaged by their grit, and the addition of Lin, one of the biggest social media profiles in the entire NBA, has helped as well.
The Nets have signed a number of new commercial partners, with sources telling The Post a half-dozen of them came on board specifically because of Lin. Neither the NBA nor the Nets provided specific figures for Lin’s jersey sales, but sources in both the league and the team confirmed he’s the team’s leading seller.
Lin finished second in the NBA in jersey sales in 2012, essentially selling more in the three months of Linsanity with the Knicks than all but one NBA star had all season. No Net cracked the top 20 last season, but the uber-popular point guard did despite starting just 13 games for the Hornets in Charlotte, a city with less than one-tenth the population of New York.