It's easy to think Lue is whining here.
Watch Lebron closely, though. For a superstar, officials let a ton of contact go. I think the Shaq comparison is apt. If Lebron responded more to contact, I think psychologically the refs would call more. Because he just plows through a lot of fouls, refs swallow their whistles.
I challenge you, watch every Lebron inside possession for the next 2-3 games. I think you'll have a different appreciation for the guy, even if you still root against him.