Traded Jason Terry, Garnett, and Paul Pierce to a team most people considered dark horses to take down the Heat. Rondo was traded to the Mavs, to hopefully help revitalize and rejuvenate the struggling Dirk Nowitizki. Green was traded to the Grizzlies, and even Jordan Crawford was sent over to the Warriors which were playoff contenders that year.
I think free agents can respect a ballsy GM, that is patient, and knows exactly how to get what he wants. We have a good young coach, although I feel like posters exaggerate the history of the Boston Celtics. The only person or top free agent that really spoke of our Celtic tradition in the recent past, was probably Kevin Love, who said he grew up as a Larry Bird fan.
Why wouldn't any top free agent not at least give us a second or two about us? Every top free agent that is called by Ainge, will listen to what Ainge has to say, and what he hopes to achieve.