By the sheer virtue of the visibility the NBA in his time compared to any other player, Jordan is "Greater" than any other player you could care to define.
By the accolades/numbers, he's firmly in the top 5. At worst.
By virtue of Nike and all the rest of it, everyone still wants to be like Mike. Russell's the winningest, and Kareem has scored the most points, etc., but Jordan is the greatest, in the actual sense of the word, of all time. full stop.
And I honestly believe no one's going to unseat him for at least fifty years after he dies because of how perfectly he predated social media while being in the zenith for advertising and television.