Who to go after?
I wanted to start a thread about this a while back when someone proposed going after Arron Afflalo. While I actually like Afflalo, I disagree about targeting him due to circumstances and timing. Too often fans see a player on another team having a good season, notice him because of the good season, then want him. However, that is exactly not the time to go after them, because their value is the highest and their production is generally above their norms. This then leads to an asset overpay, often combined with a small production regression, which combine to make it a bad deal for the team acquiring the player. Rather, the time to get Afflalo was the first year of his new contract. He agreed to an extension in December '11 for 5 years. First year of the contract (the '11-'12 season) his PER dropped to 13 from 14.76 the season he was offered the deal. He then looked poised to underperform the deal. So that offseason (2013, this past one) (4 seasons left on an "overpaid deal" for an "underperformer") would have been the time to offer a trade for him if you trusted your scouting.
I think there are several player types who can become underrated. Off the top of my head:
1. Slow starting rookies buried in bad situations (then often bounced around)
Historical: Jermaine O'neal, Chauncy Billups
Possible: Derrick Williams, Thomas Robinson, Kanter?, MKG?
2. "Old" vets on bad teams. These guys are "over the hill" and "ready to decline" so they are unappealing to teams trying to build for the next 10 years. Easier to get because no one wants to start a max contract on a 30+ year old player. However, careers are becoming longer, max contracts shorter, and circumstances of teams change quickly, so you can sometimes contend a lot sooner than many pundits project.
Historical: KG, Ray Allen, Pau Gasol
Possible: Carmelo, Pau again, Zach Randolph
3. Good (but often non-max or at least non-consensus all-nba) rookies on the first year of their new deal. Often, players look great for 3 million, get signed for 10, have a regression and look scarily overpaid. Sometimes they are, sometimes it's perception (players are wildly underpaid as rookies and often somewhat overpaid as vets, but that is an inherent design of the system), and sometimes it's a combo of perception, unrealistic expecations for the signing team, and a small, possibly temporary regression. Try to target these guys when their current team is scared with how much money is left on the deal and they are disillusioned with the player. Often these players are NOT moved, but their first "overpaid" year represents a missed opportunity for the league to get a player with relatively few assets as their team has "buyer's remorse." These players are often not moved because the offering teams are also scared by the new contract plus player's down year maybe being a trend and not a blip, so they don't take the chance.
Historical: Afflalo (missed opportunity), Hibbert (missed opportunity; given big deal then "underperformed" for a year before becoming defensively dominant and anchoring a great team), Mike Conley (missed opportunity)
Possible/Future possible: Cousins, Holliday, Eric Gordon, Larry Sanders, Derrick Favors. Greg Monroe next year?
4. Career "losers." Media story lines have power, and writers are lazy so re-hashing is easy and common. So a player gets in trouble a few times as a 22 year old, puts up great numbers but plays for losing teams, so he's a "loser." Carries that label despite basketball being a genuine team game and teammates being out of any one player's control. Sometimes, you have to bust past that and try to "rehab" a "loser" (with a good coach and good teammates), when it then becomes clear this is a good player who just needs teammates (like literally every player) to have team success.
Historical: Zach Randolph pre GNG grizzlies; Odom pre swiss-army-knife Lakers role
Possible/Future possilbe: Carmelo (learning bad habits as he has to be the creator on NY; see his Olympic play as evidence of a great player when he has competent teammates), Josh Smith, Cousins, Tyreke Evans, Maybe down the line John Wall, Greg Monroe.
See, you're scared to trade for any of these guys, right?
But remember, we got Ray Allen and KG because there was a suppressed market for those guys because they represented a "win now" "all-in" type of thing with generally expected 2-3 year window. We competed for 5 years, and they were a great 5 years; that's nothing to sneeze at, with 1 title.
I would love peoples' thoughts on
a. the above targets and categories
b. additional categories
c. additional targets of new or above categories (with historical and potential current/future examples!)