Im not sure why people are upset about this.
In a rebuilding year, right after you've gut your team, and hire a new coach, the goal should never be make the playoffs. It should be establishing a style of play for the coaching staff, and developing the young players for either trade or to become complementary pieces for when the team gets better.
The problem is usually when teams do this there isn't a hype draft the following year, and there are more teams trying to make the playoffs. The Atlantic is really weak, I think the Knicks should have been a lot better and Brooklyn wouldn't be far behind at this point. At least Brooklyn is making a move and actually looking better, eve though Lopez went down last night. So they should be able to take care of that part of it, now its just loose enough games to stay out of the 7th or 8th spot.