McCollum is on the Blazers, unless you mean McElmore - in which case, Avery, JC, and a late first are not a fair return for the Kings. The Kings are not likely to be better than Portland, Minnesota, Denver, or Dallas (meaning their ceiling is probably 11th in the West), so I'm not sure why you think they'd have a late lottery pick or even a mid first rounder. Even still, Avery Bradley is a role player and nothing more - he's not the guy getting the Kings to the playoffs. Kings' 2014 is a bit too valuable to give up for that.