Mark Cuban has too much money (Science of Flopping)

[Eric M VAN]

http://www.smudailycampus.com/news/mark-cuban-smu-experts-research-physics-of-basketball

Dallas Mavericks’ owner, Mark Cuban, has teamed up with SMU biomechanics experts to research flopping in basketball.

 

Flopping is a term used to describe a player who falls or fakes a collision for the purpose of drawing a foul and gaining a competitive advantage over the other player. Most players do this exaggerated act to force the officials into calling fouls. Flopping has become one of the biggest controversies in contact sports, especially in basketball.

Cuban’s company, Radical Hoops Ltd., funded the project by giving SMU biomechanics expert and Associate Professor of Applied Physiology, Peter Weyand, a grant in excess of $100,000.

[BudweiserCeltic]

I think the main problem with flopping begins when legit fouls are not called merely because you decided to stand your ground and not "sell it". It created an environment that if you're not flopping, you're not going to get calls going your way period.

There are some players who have taken this to another level, but it is my believe that the problem primarily stems from officials being too reliant on the effects/consequences of player contact instead of the contact itself.

[indeedproceed]

It'll be an interesting read.

[slamtheking]

I think the main problem with flopping begins when legit fouls are not called merely because you decided to stand your ground and not "sell it". It created an environment that if you're not flopping, you're not going to get calls going your way period.

There are some players who have taken this to another level, but it is my believe that the problem primarily stems from officials being too reliant on the effects/consequences of player contact instead of the contact itself.

true, as with most things with the NBA that can be improved, it all starts with the officiating

[LooseCannon]

Is he wasting money because he can or is he spending wisely in an attempt to protect and maximize his investment in the Mavs or is he just being petty and throwing bombs at a league office that he has often been at odds with?

[TripleOT]

Cuban spending $100K on this study is like an average person spending a dollar.