1. David Stern wanting to promote individuals. He has been very open about players not having helmets and caps and being more visible than other pro athletes.
2. Stern changing how the ref's behaved. Great scorers like Kareem, Havlicek, Bird, Malone, and Hayes used to get HAMMERED with no call. Suddenly you could hardly breathe on the stars and for many of us who have watched for a long while, this change was sudden and obvious.
3. Magic getting aids and Larry hurting his back. The void was filled by MJ.
4. The lack of strong competition right at that transition point. Hakeem was the greatest other player but he wasn't a great interview. Nor was Ewing. Bird and Magic were done. Shaq was young
5. MJ was really good, had the heart of a champ, was well spoken, handsome, and at the time we heard nice things about him.