Wait, you people are actually upset about this?

Or are you really this clueless?
You do realize that every single sports team that makes a championship game/series makes memorabilia for the chance that they win so they can start selling it immediately?
THIS HAS BEEN A STANDARD MARKETING/MERCHANDIZING PRACTICE SINCE JORDAN WAS IN THE LEAGUE.
Using this as an excuse to attack Lebron is pointless and foolish. It is just being intentionally ignorant to confirm your preconceived biases. This is literally something that every sports team does. So get off your high horse and if you are going to criticize him, at least choose from the plethora of REAL things he's done wrong.