Unfortunately it is how it works. Many small market teams have used that strategy for decades, It's easier for them to get a big name player for a few years and sell some tickets than it is to build a contender. The majority of fans that will go to games in those markets are going to see star players, on either team, not because they think their team is going to win it all.
You can't generally apply the same strategy that teams like Boston, LA, NY, Miami and Chicago use to build a team. Teams like the wizards, bobcats, NO, they may just want to sell enough tickets to keep from going under until they get lucky with a Lebron James from the draft. They know that there is no such player in this year's draft, so why not trade the pick for a more marketable name?
No it does not work that way, especially the situation we are describing here. Bobcats and Magic are no different than any other team that wants to land the next big star like what Wiggins or Parker are projected to be. Especially the Magic who have gotten those big names in prior drafts (Shaq, Howard, even Webber though they traded him). They are holding on to those high draft picks like actual lottery win tickets. They have a chance to get a star who can develop into a very marketable player. As I already mentioned Rondo's star comes from playing in Boston, it will surely dwindle playing for a lackluster and very bad lottery team. Thus the ticket sales argument you have is invalid.
Yes, it does work that way. I'm talking about trading THIS YEARS PICK, not next years.There is no superstar in this draft and everyone knows it. There is no lottery ticket to win. Why do you think the top 3 picks are all on the block? Rondo's star is established already. Teams would make $$$ from him regardless of where he plays. Most NBA fans are not knowledgable enough to think Rondo is not as effective with less talented players.
It doesn't matter. None of the top three teams in this years draft would trade their pick for Rondo. Cavs and Wiz is already obvious. And like I mentioned earlier the Magic are not some lowly team, they were elite in years past and are accumulating assets and picks to become strong again. But they are open to slowly rebuilding. Nor do I think that the C's front office considers anyone in this draft really worthy of trading Rondo for. Once healthy Rondos trade value increases and they could do better.
And it's not about what fans think about Rondo, it's about what the teams' front office thinks about him. Most know his game from head to toe and know he doesn't fit with their team as currently constructed. You think fans do trades (thank goodness they don't!)? No, front offices have player personnel management and scouting, and from what I hear a lot of them aren't too high on Rondo because of his attitude and personality. They don't think he would work well with their coach.
I agree with some of your points, but not all front offices are run that way unfortunately. The celtics even had their own dark years where the front office was run with the goal of immediate ticket sales rather than building a better team. In that sense, it does matter what fans think, because when they hear "we traded for Rondo" the majority would say WOW, he's a superstar from a championship team, I'll go to a few games this year to see him. When they hear "we drafted Nerlens Noel, or whoever, they think "another guy I never heard of who may or may not do anything in the league. I hope this one turns out ok.
I believe some teams in the top 3 of this years draft would trade their pick for Rondo, and if Ainge does not see the next version of this team built around Rondo on a max deal, he may pull the trigger on it.
Yes, Rondo has a league-wide rep for his attitude issues. This does hurt his trade value. If a team is not contending though, I really don't think they care much about their coach as they would a marketable player. Heck, the Jazz fired the legendary coach Jerry Sloan for Deron Williams who then bailed on them anyway.