It really bothered me when Karl Malone and Gary Payton went ring chasing with the LA Lakers back in the day. It didnt work for them because of injuries, but if I remember correctly Karl Malone who had amassed considerable wealth took a substantial pay cut to sign with the Lakers. This allowed the Lakers to field a much stronger team than the salary cap would allow based on the quality of players and the amount they would command on the open market.
Fast forward to the Miami cHeat, if I am hearing correctly LeBron James who is the best player in the NBA is not on a Max deal with the cHeat. How does that make any sense. This is classic ring chasing ala Karl Malone and the Lakers.
If this is allowed to continue then superstars that make a load of money from endorsements and other business ventures can ring chase by taking lesser contracts so their teams can build more quality players with the amount saved from by their discounted contracts.
Imagine a scenario where player X gets a mammoth endorsement from company A so that he can give team Y a discount on his contract. Player X is Max superstar so this discount allows him to sign with team Y that already has two max players. Player X takes a vastly reduces deal that allows him not only to join the other two max players on team Y but allows team Y to add very good role players to complete their roster.
Player X gets his ring, team Y becomes dominant for years, player X makes up for the discount by getting more andorsement money from Company A maybe even equity shares. Everyone wins because player X does not lose any money, team Y stays under the cap and wins multiple chips, Company A sells more products.
How to fix the problem.. If a free agent takes less money to join a team the team must be assigned the amount of money that reflects the free agent's true value on the open market.
That will put an end to the collusion.