Yeah, but while this is very deep I don't think it would prevent him from doing car commercials or something. And I don't think making the fortune cookie ice cream would stop him from doing that either.
Plus here's the thing. We all eat fortune cookies, ice cream, noodles, and "chinese food". So in a way using him for that stuff I don't see as all that bad. Now if they made chinese food in the shape of a dog and called it Linsanity I would see that as a big bad no no, because that's taboo here.
If you vaguely recall the rise of Connie Chung's fame, in the 70s/80s, she was the first primer Asian-American female anchorperson. Throughout her rise to becoming a mainstay media fixture, she'd separated herself from Asian-American type of affiliations. A lot of east Asian organizations complained about her for this reason, because they'd said that she'd sold out and became *white* in the inside. I guess the slur for that is a 'twinkie' or a 'banana'.
But strangely enough ... she did become a de-facto white. And what I mean by that is that for some reason, much of America didn't see her as a type of cultural or ethnic invasion into their national news outlet and they unconsciously incorporated her, as if she were from some eastern European/central Asian nation and not really an *east Asian* disaporic per se. The result is clear because in the 80s, east Asian anchorwomen were being hired, all over, in various media outlets throughout the country. Today, you'd be hard pressed, not to find an Asian woman in a newsroom. And a lot of it has to do with the type of image which Connie had projected and that's that Asians aren't any different from any other person who ancestors had come from eastern Europe.
For Lin, however, if he wants to conjure a similar type of effect, he'll need to do something in the same vein. If he starts on the Deepak Copra path, then he's really accepted that fortune cookie label, which will prevent him from being more mainstream and less ethnic. Instead, his car ads will have that 'Tokyo Drift' ala Asian mafia [see Chow Fat/Hong Kong ] movies spin, instead of a cool guy, who just won the NBA trophy, taking his Porsche out for a drive.