I won't disagree that both sides want more stuff. I will however disagree that both sides are playing fair.
"Fair" is what the other side will agree to. Was it "fair" that the owners have lost money over the past six years? They made a bad deal, and they dealt with the consequences.
There's no crying in labor negotiations.
Do you believe the players' salaries (as a union) was the prime factor in the alleged 'losses' the owners have suffered?
Because I'm not even sure strictly speaking, when considering all basketball related revenue (which is different than BRI) that the league, as a whole actually suffered losses.
Its no secret that there will be winners and losers here, but from watching the negotiations, I can't help but feel like the owners are treating the players less like partners, and more like subordinates.
By giving the players a 50/50 split? From which the players pay nothing other than taxes, and are allowed to get separate endorsement deals, while the owners pay 100% of the expenses? That doesn't sound like too bad of a partnership to me. In fact, I would absolutely love to find another attorney in town who would give me that deal. I'll take 50% of the firm's revenue, while he gets the other 50% and pays all the overhead. I'm in.
That 50/50 split wasn't the original offer, and they'd already missed games before that came about.
On top of that, going from a 57% split to a 50/50 split seems to me to be huge win for the owners, and would account for all the money they're alleging to lose 'per season', and that's before the unveil their new profit sharing model, which should've accounted for most of those losses to small market teams in the first place.
As far as not meeting the players on a level playing surface, it seems like there is only one side giving back in these negotiations. The owners want a bigger share of the pie, salary roll backs, more control over player movement, and less obligated money to unproductive players (hence the d-league provisions).
The players want....? To not get screwed too bad? Seems like only one side of the deal here is getting everything on their christmas list. I'd hardly call that give and take.
Why should the players just 'take what they're offered and like it' if they think its a raw deal?
They shouldn't, unless they determine that the deal on the table is the best one they're going to get. If it is their best deal, though, and they walk away, they're costing themselves billions of dollars. That's not a rational decision.
That's a valid point. On principals alone, I'd say stick it out, no matter the cost if you feel like you're being treated like a second class citizen.
But from the players earning potential and my own perspective of 'dude, there's no basketball', I have to say it is getting tiresome.