Taking away decertification/antitrust factors, I think of it like this: hypothetically, is it easier for NBA players to create a viable competitor to the NBA, or is it easier for the NBA to develop an alternative set of players to displace the current crop of players? However you answer that question determines who you think has the leverage. IMO, the owners have all the leverage because finding an alternate set of players w/r/t their current assets is far more feasible than the players finding an alternate league to ply their skills
No way. Nobody cares about low level basketball.
Think about it this way: on ABC you have the California Purples featuring Kobe, Gasol and Bynum vs. the Boston Greens featuring Pierce, Garnett and Rondo; on TNT you have the Boston Celtics with their start combo Gabe Pruitt and Chris Johnson versus the Lakers commanded by the NBA MVP Curtis Stinson.
What game do you think people will be watching?
Anyway, it's irrelevant: what the players need is not to scare the owners with the perspective of trying to build a successful global sports league without having the best talent in the world - something that has never happened because, in the end, professional sports is about top-level talent, not really names and arenas.
What the players want is to find 15 owners that:
- are okay with the status-quo.
- are terrified enough with the prospect of losing one season that they're willing to accept the players' current stance as a better alternative.
They probably have 11 or 12 already, so they want to scare a couple more.