The NBA lockout surely has direct impact on the players and owners, but at least they have a voice in the negotiations.
Left out of the talks are 2 groups who have a vested interest in the outcome, but who are invisible to the process. One group, of course, is the fans who are deprived of entertainment that they have come to expect. The other group is comprised of all those presumably 'less than millionaires' who earn money from NBA events. I assume that many stadium workers, food and concession vendors in and out of the stadium, parking lot attendants, etc, rely heavily on income from game days. They've now lost pre-season and the first month of the season and I imagine that the impact on some of these folks is far greater than the impact on the players and owners.
These groups have no voice and no power in decisions that impact them. I am sure that many of you have had thoughts about how fans could have influence if they were able to organize, sustain and follow-though using some form of leverage. However, I am sure you've dismissed as impossible any chance that fans could organize an 'uprising' meaningful enough to sway the powers that be.
With that said, I am wondering if the great minds of C-blog could brainstorm how, using the unique communications opportunities available today, you would/could creatively gather the forces of fans, along with those whose incomes rely on NBA games, to make a meaningful demand for resolution of the player-owner negotiations.
I realize the feasilbilty of having leverage, or organizing to have leverage, is low. There have been attempts before to no avail. But today's social media has changed the power landscape in other venues (of course, with much more at stake). Perhaps an idea can emerge that catches on. Anyway, it might be fun just to be creative about promoting change and thinking together about how we could influence the billionaires and millionaires.