This all kind of reminds me of And1.
Here’s a company that came out of nowhere in the late 90’s, started playing games in a few cities, grew to a national tour, got television and video game deals and sponsors, and were considered very successful (I believe they even claimed to have like over half the NBA players wearing their shoes on the court at one point). In the mid/late 2000’s I think more kids knew and could easily recognize The Professor, Escalade, AO, Main Event, Spyda etc. over NBA starter caliber players like Kirk Hinrich, James Posey, Brevin Knight, Andre Miller, Troy Murphy, Bruce Bowen, etc. and even All-Star caliber players like Joe Johnson, Rashard Lewis, Micahel Redd, Jamal Magloire. Put it this way, if The Professor and Hot Sauce were in the mall standing next to Kirk Hinrich and Brevin Knight, there would be a huge line of people trying to get autographs, but not from the NBA players. I believe (but not certain) And1 was the highest rated original programming on ESPN, and their DVD’s were the best selling sports DVDs in the mid 2000’s.
So the fact that essentially a streetball company came out of nowhere, was playing in NBA arenas (although many probably not even half full), had a major TV deal, had strong video game and DVD sales, had national sponsors, and just gained a big following, makes me think maybe the players with the right financing/support/marketing could somehow form a legitimate league.
But then on the flip side…
Anyone seen the And1 tour lately? I guess it fell apart around 2008, know why? I believe more than half of their players left the company to form their own brand/tour called Ball4Real. Ever heard of it? Probably not, it never really got off the ground. But the players felt like they were underpaid while the company was bringing in about a billion dollars a year in sales off all their work and popularity of the players. They were unhappy with the direction of the company and thought they could do better by themselves. Turned out they couldn’t.
So situations like that make think any players league is doomed to fail.