Since when, in America, if anyone enters a business endeavor whether through business ownership or investment, have they been guaranteed of making a profit? Where is it written in the CBA that owners are guaranteed to make a profit? Where is it written anywhere in America that if you invest money or own a business you MUST make a profit?
Here's the problem I have with the owners. They want guaranteed profits at the expense of the players they are paying for other people to come and watch play basketball. The players and the game they play are the product.
NO ONE IS GUARANTEED PROFITS!!!
You have to make them. If the owners as a cooperative want to make sure that all the owners within the cooperative are making money they need to do one of a few things:
1. Price set. In other words conspire beyond the free market to set prices that consumers pay for the product that would ensure every owner makes money.
2. Share revenues. In other words have owners that are making lots of profits share those profits with those owners in the cooperative that are making profits so all in the cooperative are satisfied.
3. Collectively come to a decision to blackball workers within the labor force of the collective from seeking work in the cooperation of the industry unless they are willing to make money substantially less than they should be making for working within the cooperation.
Still, taking any or all of these steps doesn't guarantee profits for those owners. It only guarantees larger revenue streams of which the owners can do whatever they want.
At some point I think David Stern has to be held accountable for signing a really bad national television contract the last time he signed one and owners have to held accountable for signing bad to mediocre talent to extraordinarily stupid contracts. That comes with losses to the owners that haven't managed themselves well or developed their markets properly.
Don't get me wrong, the players need to give back to the game some to make this work and some way out of bad contracts for the owners and a lesser percentage of the BRI is definitely in order, but I don't think they need to give back to much to make basketball as a cooperative endeavor profitable. If at that point there's some owners that are profitable and some aren't, then the owners need to decide if each team is out for themselves to make a profit or they are in it all together to make a profit and share revenue.