The Rusty Nail Saloon Selects Bud Light
1. People know Bud Light, and tend to stick to what they're familiar with.
2. Bud Light does tons of promo stuff, so expect to see the Bud Light girls, along with ridiculous amounts of free merchandise at the Rusty Nail.
3. If you're running a cheap drink special to get people in the door, Bud Light's a solid choice.
4. I forget where I read this (it was a recent article, maybe on Grantland), but the standard profit margin for a bottle of bud at a Boston sports bar was like $3.50 per, which made it the most profitable item on the menu.
There's lots you can do with Bud Light. LOTS!