2) 17 of the 30 teams, even by Forbes' calculations, are losing money.
This is the key to me. One thing people seem to be ignoring when they make these arguments is that the league is not 1 entity. It is 30 individual teams that, as of right now anyways, do not share a ton of profits. And when you have more than 50% of the teams losing money, unless you have a VERY aggressive profit sharing system in place, it really doesn't matter what the numbers for the entire league are, there is a problem with the system.
So, unless they can convince the teams that are bringing in the money to share a lot more with the smaller market teams (insert socialism joke), this system is not going to fixed until the players agree to work at a number that allows the small market teams to remain financially viable.
Seems to me that this is where the conundrum begins. The players say revenue sharing on a major scale has to be a part of the new CBA because if the owners want guaranteed profits then the more profitable teams have to share their profits since, in basically no other business in the world is a profit guaranteed. Its called risk/reward.
If the players aren't going to share in the profits, then why should they sacrifice their earnings to guarantee the profits of owners? If the owners are going to have a system but can't control themselves to ensure their team remains profitable why should the players make sacrifices for poor decision making?
The owners on the other hand don't want to share profits, especially the larger market profitable, powerful team owners and would rather go the more draconian way of suppressing player salaries to levels almost 20% lower than any other American sports league contributes to their players as a percentage of the overall revenue being generated.
And the owners want a ten year deal knowing that the television contracts are up in five years and that a major increase in television contract revenues will be in store, which would pocket them gigantic profits.
I think the owners are dealing the hard ball to break the union, plain and simple. I don't believe their losses are even close to what they claim them to be. Franchises are selling at a rate of about $400 million per franchise, a very healthy number. Ratings are excellent for the NBA playoffs. Instead of dealing in good faith and trying to resolve the real issues(guaranteed contracts that kill teams, length of guaranteed contracts, a major reduction of the MLE to lower the NBAPA middle class, a better compensation system for losing free agents than sign and trades, a reduction of the yearly maximum pay raise, a reduction of the BRI to an NHL level) they have gone nuclear and want a complete redo with a breaking of the union.