Kelly Dwyer's just slight better of a writer than I, so let me quote him
And the discussion should end here. He shouldn't have said it on Tuesday night, he shouldn't be saying the word away from cameras, and he shouldn't ever say it again. Doesn't matter, no excuses, I don't want to hear it. There are hundreds of individual curse words to use in that situation, don't use that one. We know he wasn't trying to question Adams' sexuality, or align being gay with negative connotations. It still doesn't give you license to shout that word.
http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Kobe-Bryant-fined-by-the-NBA-for-shouting-a-homo?urn=nba-wp1277I swear, I'm not preachy and I feel like any explanation sounds like all the people I hate in the media:
Kelly's right, there's a billion words in the English dictionary; roughly twelve of them are considered offensive - an even lesser amount extremely offensive. On national television, the NBA's second biggest player clearly swore and than called a referee a word that some people find EXTREMELY offensive, as in, literally the most offensive word they know.
He said he didn't mean it in "that way", but - and I think this is what makes this case different than many - he clearly used one of the most offensive/vile words in his vocabulary and delivered in the most offensive/vile way he possibly could to express his extreme frustrations.
I play sports, I understand the importance of getting fired up, I snap at teammates and go on expletive tirades all the time. I've probably even said worse; but that doesn't mean its right. To support these players who play in an extremely public format and are extremely popular is nothing short of silly.
EDIT: There's also no lack of ways to fire yourself up without having to be extremely offensive.